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Many moons ago, thanks to my friend/roommate (I have no idea how she got into the program) I was a "Nielson family". I had a box hooked up to my tv and all
Back then I thought it was very neat that my viewing, my opinion, mattered. I was proud to be a Nielson family (of one - this was pre-kids). And I still think it's neat, which is why I love programs like this. And the "cash and prizes" aspect is great too.